Description

MRPA – Professional Learning Community:  Marketing & Communications

Tuesday, November 18, 10:00 am - 11:00 am on Zoom.

Goals:

• Network with other marketing & communications professionals.
• Create a community to share ideas, best practices, and resources.
• Present recent projects and content.
• Discuss timely marketing & communications topics

Meetings: Quarterly

Meeting Format:

Each meeting will be hosted by a different county marketing/comms department.

-Spotlight Presentation

• The host county shares a campaign, event, or tactic and key learnings from the project.

-Roundtable Show & Tell

• Each county briefly shares one of the following: a recent marketing project/campaign they are proud of, a resource/tool they are excited about, a surprising insight or data point they recently learned, or an idea they are working on.

-Discussion Topic of the Day

• Open group discussion of a marketing-related question, topic, or challenge kicked off with a quick poll or question.

Examples of topics:

• Engaging specific demographics
• User-generated content and contests
• Multi-lingual messaging and translation
• Accessibility online and in printed materials
• AI Tools and Tips
• Social Platforms
• Paid Advertising
• Crisis Communications
• Waivers, Permissions, and Privacy
• Brand Standards
• Park Signage

Registration is free, but required.